Marek Bouška

🎉  The moment when the team you lead finally comes together—it’s epic. Earlier this year at Amigo Group Budapest, I got the task to build up our marketing team from scratch. 🚀 It wasn’t a walk in the park. The main season was fast approaching, we had 2 main brands and 3 sub-brands to manage, not to mention all the social media platforms and campaigns. We didn’t have much time to get it right. What were our goals? 🛠️ Build a solid team that works well together. 🌍 Assemble a team capable of thriving in a diverse, international environment with members from over 10 countries. ⏱️ Achieve all of this in record time. How did we make it work? We didn’t follow the usual playbook, and honestly, that made all the difference. Of course, we still faced several challenges by rushing into the season without adequate preparation time. We needed to adjust constantly, not to mention the confusion I caused by updating some minor workflow processes in the middle of big projects and campaigns— oh dear, but that’s a story for another post :) For now, I’ll just close this post with a happy ending. So… 🎉  The moment when the team you lead finally comes together—it’s epic. P.S.: There are seven of us; we have one more great UI designer who couldn't join this photo.

5

From content strategy development to social media management across four platforms, today we shared our case study of working with the online service Dilovod. Read how we used innovative tools to optimize processes and increase our client`s online presence in the new post⬇ #marketing #marketingdigital #digitalmarketing #digital #smm #promotion #promote #promotions #b2b #ITbusiness #webdesign #webstudio  #business #маркетинг #socialmediamarketing #socialmedia #copywriting #DevOps #Saas #IT #linkedinpromotion #mediamarketing #LinkedIn #linkedinglobal #linkedinnetworking #networking #accounting

5

9-figure brands are getting beat by teenagers because they know this one secret: High-production content makes for terrible ads. The highest-performing videos ads online are 20-45 seconds long. Not the 1-3 minutes like many claim. Because people don't want polish. They want everyday content from everyday people. In three letters? UGC. • Shot on iPhone • Choppy edits • Basic captions • Raw footage Here's what doesn't work as well: • Theatrical shots • Professional equipment • Studio setups • Long-form storytelling Don’t burn $10k shooting a professional ad when a shaky iPhone video will outperform it. Raw content = More sales

21

10 Comments

In the last year we had more than 100 clients in different niches. And there is the main conclusion I made for this time: Meta Ads is about marathon, not a short distance. Always win those who make their approach serious and ready to provide many tests and build their success. So, instead of: - Making fast-start just to run something ⇒ Make proper preparation - Working for one month ⇒ Build a brand and make people trust you - Being afraid of testing new strategies ⇒ Try new approaches and adjust them until they work - Expecting immediate results ⇒ Be patient and consistent, and you will see the results of your efforts over time. You need to remember that Meta Ads is a long-term game. Only those who are willing to invest time and effort into it will ultimately reap the rewards.

18

12 Comments

Together with the super-teams Сільпо and R Agency, we created a national promo with a gamified mechanic directly in the app of the "Сільпо" supermarket chain 🌟  Every player (guest of the supermarket chain) had the opportunity to accumulate points by completing various #games, which could be exchanged for special offers and discounts, such as purchasing vegetables with 20% discount, grocery delivery for 1 UAH, and much more.  The game "Samur-Murai" for Сільпо is not just #entertainment but a powerful tool for boosting the turnover of partner products, enhancing customer loyalty, retention and users activity.  Retailer: Сільпо  Development: Live Animations   Creative Concept: R Agency, Live Animations Branding: R Agency Сlick "Follow" for more latest insights on #AR & #Innovation: Andrey Tymoshenko #LiveAnimations #CustomerEngagement #loyaltyprogram #loyaltycampaign #loyaltymarketing #retail #commercial

21

After One Reach we are introducing another tool to our portfolio - Vault 3.0. This time, it supports us and our Clients in optimizing the selection of media touch points and the strength of their use in order to achieve the expected business effects, for example sales growth or ROI maximization. The tool is based on advanced analytics of data collected in over 500 econometric models we have already implemented. With such a large amount of data, the tool effectively uses advanced Machine Learning and AI algorithms. Vault 3.0 is a perfect solution for Clients who want to make data inspired decisions and who, for various reasons, do not yet use full econometric modeling. Vault 3.0 is available on all key CEE markets, which further increases its attractiveness for marketers operating also outside of Poland. I recommend to watch a short video presenting the tool - link in the comment. #Vault3.0 #effectiveness #omnichannel #PublicisGroupeCEE #YOTTA #datainspireddecisions

67

1 Comment

WOW, there are only 6 days left until DMEXCO - Digital Marketing Expo & Conference 2024! Our team is ready for the conference and will be heading there soon! See you there with Viktoria Matienko ❤️ #DMEXCO #DMEXCO2024 #motorik #programmaticadvertising #adtech #programmatic

23

💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

45

🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

35

1 Comment

Very often, we deliver a whole #campaign #package of visual assets for specific use cases. Škoda Auto supports ice hockey and was the main sponsor of the ice hockey world championships in Prague. In cooperation with the #creative #agency Etnetera Motion, we developed and produced a complex set of full #CGI #tactical #assets to support and activate the brand's #sponsoring activity. Our Unreal Engine workflow allowed us to produce all the assets with the highest possible #efficiency. The package consisted of ultra-high-resolution stills in various formats and different car models for #OOH, on-site branding, and print, as well as a lovely #TVC #packshot with cars in the Czech national colors. #CGIisreal Škoda Česká republika Unreal Engine User Group Punctum-Images

64

It was a pleasure to represent Allegro Advertising during Retail Media Days CEE. There are 113 active retail media (RM) networks in EMEA (!) What is driving RM investment growth according to IAB Europe? 🔸access to retailer’s 1st party data (87%) 🔸reaching shoppers at the point of sale (74%) 🔸closed loop attribution (57%) Better data allows better decisions. We share data with our partners to help them turn insights into actions and grow faster than in brick and mortar retail. #allegroAdvertising, #retailmedia, #dobrzetubyć

101

1 Comment

We talked about Webflow vs Framer in Episode #6 of the WORK IN PROGRESS podcast. Webflow is everywhere and undeniably a strong market leader with solid credibility. But tools like Framer are making a splash, and we’ve been pleasantly surprised by its potential. As we experiment with new offerings tailored to B2B SaaS and tech, Framer has proven ideal for quick launches. For example, we’re launching a new label focused on brand and content for our same audience, seed stage to unicorn startups, and we’re building the first landing page in Framer. The speed and flexibility of Framer align perfectly with our Zero to One sprint philosophy, where websites aren’t built in months but weeks. This allows startups to go to market faster, iterate, and start A/B testing sooner. In the fast-paced world of B2B SaaS, a static website for two quarters in a row feels outdated. Iteration is the name of the game, and tools like Framer and Webflow make it possible to stay ahead.

3

Is the E-commerce Boom: Fact or Fiction? Think e-commerce is just a passing trend? Think again. 📉 Fact: E-commerce sales skyrocketed to $6.3 trillion globally in 2023 and grew 16.4% year-over-year. (Statista eMarketer) Fact: Over 40% of successful businesses now operate online-only. (Statista) Fiction: E-commerce is only for big players. Affordable and effective solutions are available for startups and small businesses. (Forbes) Fiction: Physical stores are essential for success. Many businesses are thriving online-only, showing that a strong digital presence can outshine traditional retail. (Harvard Business Review) Don’t get left behind! Embrace the e-commerce revolution and see how it can transform your business. 🚀 👉 Learn more about leveraging e-commerce for your business success at www.vitalixdigital.ca. #VitalixDigitalMarketing #StartUpBusiness #Ecommerce #BusinessSolutions

2

1 Comment

𝗙𝗿𝗼𝗺 -£𝟭𝟳𝟬 𝘁𝗼 +£𝟭𝟰,𝟬𝟬𝟬 𝗶𝗻 𝗡𝗲𝘁 𝗣𝗿𝗼𝗳𝗶𝘁: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮 𝗦𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗕𝗿𝗮𝗻𝗱 When we started with this brand in August, our goal was straightforward: generate enough profit to cover costs and build a base for growth. Just three months later, we’ve transformed results, hitting a net profit of 𝗼𝘃𝗲𝗿 £𝟭𝟰,𝟬𝟬𝟬! 𝗪𝗵𝗮𝘁 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 1️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 In the supplement niche, it’s not about one keyword; success comes from a diversified strategy to capture a range of keywords that boost organic ranking. Our keyword research goes beyond the basics to meet this niche’s unique needs. 2️⃣ 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗶𝗻𝗴 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 & 𝗦𝗮𝘃𝗲 (𝗦𝗡𝗦) Recurring orders are a big advantage in the supplement world. By promoting SNS in our content, we encouraged customers to subscribe—creating long-term value. SNS orders add up fast, turning high CPCs into long-term profitability. Looking to drive profits and manage costs? Let’s chat! I'd love to share insights on transforming results for your brand.

11

3 Comments

Years ago, I had a client with a lower-than-normal conversion rate. It was even lower for mobile. For some of the most popular Apple and Samsung models, it was zero. Another e-commerce site had a conversion rate of 0.15 %. The client didn't know why their conversion rate was abysmal. 90 % of product page views were for products that couldn't be bought online. For insights like this, you need to analyse your data. Not just collect and report it. ❤️ Follow me for more posts about #digitalanalytics in the #realworld! (And ➡ DM me for commercial inquiries!)

6

2 Comments

A luxury hotel`s website is usually the first point of contact with a potential guest and the crux of an entire marketing campaign. But what exactly about it contributes to a positive ROI? My honest answer? Copy! Yes, I know that visual elements, videos, layout, and the website`s responsive design play a huge role in its conversion power, But remember that these factors don`t communicate the real reason why a potential guest would pay a premium price to stay at a luxury hotel. It`s the copy on that website that sells them the elegance, sophistication, and even more importantly, the tangible psychological value of exclusivity and personalized guest experience. Therefore, In as much as we want customers to land on our website and hit the "Book Now" button, we better make sure that the website already has answers to their questions on why they should give us their money for a stay at our luxury hotel. #LuxuryHotels #HospitalityExcellence #LuxuryLifestyle #LuxuryExperience #seo #contentmarketing #Hotels #HotelWebsite #NairobiKenya #NairobiHotels #Africa

2

It's a tradition by now: The FSM team heads to conferences without me. Is it because I trust them or just to avoid crowds and jet lag? 😂 On a more serious note, DM me or the team to arrange a meeting. Who’s heading to Malta soon? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

13